• Exports estimated to reach US$ 200 billion        1
• Imports growing        3
• Healthy climate needed to expand foreign trade        5

• Introduction        6
• Domestic production        6
• Production capacity        6
• Main players        7
• Production        8
• Exports        8
• Imports        10
• Market Size        11
• Marketing Practices        12
• Profile of major players        12
• Market share        14
• Distribution system for local products and import products        15
• Brands        18
• Local Products        18
• Exports        20
• Imported products        20
• Baby toothpaste        21
• Concluding Summary        22

• Backgrounds        23
• Soap, cooking oil and margarine industries        23
• Oleo-chemical Industry        25
• Hotel and Resort        28

• Production capacity stagnant        29
• Production up 2% per year        29
• Capacity utilization up        30
• Big players        30
• Shampoo exports        34
• Shampoo imports        35
• Imported products        35
• Domestic Consumption        36
• Market share        36

• Backgrounds        38
• Production capacity        38
• Production up 9.1% per year on the average        39
• Capacity utilization up        39
• Exports up        40
• Imports of bath-soap        41
• Market size        41
• Big Players        42
• Medicated soap        44
• Liquid Soap        45
• Imported products        46
• Market share        46
• Investment small        47

• Powder detergent gaining popularity        48
• Production capacity        50
• Player in detergent industry        50
• Production increasing        51
• Countries of destination        51
• Imports not significant        52
• Consumption        53
• Market share        53
• Distribution        54
• Advertisement and promotion key to success in marketing        54
• Competition tight        55
• Detergent in bulk        56
• Prospects of detergent industry        56

• Astra Otoparts to team up with Pirelli in US$ 90 million investment        57
• Fund for the acquisition of Inalum provided        57
• Siam Cement acquires 30% of Chandra Asri        57
• Tsingshan Steel to build a US$ 4 billion nickel project        57
• Mitsui to invest US$ 1 billion        58
• Genting Oil to invest US$ 872 million        58
• Bank Hana increases capital by Rp 500 billion        58

• Investment in machinery sector boosted        60
• Indonesia to be global production base for Panasonic health equipment        60
• Rattan exports stopped in 2012        60
• Competition sharper in banking sector resulting in high cost of funds        61
• Supply of polypropylene expected to be normal soon        61

• Directory of Toothpaste Companies in Indonesia        62

• Economic Indicators        68
• Export and import        69
• Gross Domestic Product        70
• Oil Price and Foreign Exchange        71
• The Indonesian Economic Trends        72